Crisis
Communications presents case studies of organizational and individual
problems that may become crises, and the communication responses
to these situations. Helping professionals prepare for crises
and develop communications plans, the third edition of this essential
reference explores critical issues concerning how organizations,
companies, and individuals communicate with the news media, employees,
and consumers in times of crisis. Author Kathleen Fearn-Banks
addresses how to choose the best possible words to convey a message,
the best method for delivering the message, and the precise and
most appropriate audience, in addition to illustrating how to
avoid potential mismanagement.
Cases added to this edition include Hurricane Katrina and New
Orleans, AIDS in Africa, and the Columbine High School shooting
tragedy. Additional features of the text are:
-
a discussion of rapidly changing communications technology as
it relates to battling crises and causing crises;
-
a
section on communicating with the masses, particularly via Web
sites and blogs;
-
a
chapter addressing theories relevant to crisis communications;
and
-
updated
versions of cases analyzed in previous editions.
An
accessible, practical, and extremely popular casebook, this text
is a “must read” for students in crisis communication
and management, public relations, and business/management. It is
also an invaluable resource for professionals and business managers
in handling crises.
Product
Details
Hardcover:
385 pages
Publisher: Lawrence Erlbaum; 3rd edition (February 2007)
Language: English
ISBN: 0805857729
