This
introduction to crisis communications provides real-world examples
of the communication planning and processes required to respond
effectively to crises. This second edition retains the case-based
approach of the original volume to illustrate the steps for identifying,
responding to, and recovering from crises. Author Kathleen Fearn-Banks
outlines the activities involved in anticipating, recognizing, reacting,
and responding to crises, and she integrates current and classic
examples of crises throughout the text. The cases included here
illustrate crisis communications scenarios involving corporations,
government agencies, non-profit organizations, schools and universities,
individuals, and other entities.
In
addition to the narrated case studies illustrating how public relations
professionals use communication in crises, this text: